When interning for the brand, I contributed to the development of the image and vision of the brand through the creation of strong marketing strategies and by managing social media channels, including Facebook and Instagram. The internship gave me the opportunity to organise and coordinate the launch of a new collection, searching for new possibilities for sales and new ways to reach customers.
Below is a 6-post block I created for pre-launch, launch and post-launch stages of the new collection along with snippets of the 'brand voice' document created to guide the team's approach to content creation.
