In my 2nd semester of 2nd year on Fashion Communication BA (hons), I was set to create a PR campaign that discussed the issue of fashion sustainability and gave consumers the opportunity to help be a part of changing the way we use fashion.
My response to this was Depop Circles, a new feature for re-selling app, Depop, that encourages users to share items of their wardrobe with nearby friends.
For the campaign, I created an A1 poster, 2 30-second mobile-optimised films and a press release. Below is my campaign pitch, alongside the previously mentioned outputs! Take a look...
Press Release
Campaign Poster
Campaign Adverts