Alexa Demi: the ‘IT girl’ of 2019
In June of this year HBO’s ‘Euphoria’ hit the screens. The cast was built up of star names such as Zendaya, Jacob Elordi, Barbie Ferreira and Storm Reid but one lady who captured everyone’s hearts was Alexa Demie who played Maddy Perez.
Alexa grew up in LA and is of Mexican descent. She grew up alongside her mother who is a makeup artist, in Vogue’s ‘beauty secrets’ video on YouTube, when talking about her signature look, she says; “My mom’s influenced it a lot in the sense that growing up I had like fashion magazines surrounding me”. She began writing poems and songs at the early age of 12, then later landing her first acting role in the short film ‘Miles’ in 2015. But the role that skyrocketed her career was her role as Maddy in Euphoria.
Demie portrays a sassy, confident, popular and combative girl who faces challenges against domestic abuse. What I like about this character is that the producers show that a ‘bad bitch’ can face emotional downfall too and shows what it is to be human. In addition to this, her bold, colourful and body-hugging style could be classed as a fashion revolution among all viewers of the show.
Her style in the show is refreshing- a modern day twist of clueless’ Cher. Her queen-bee personality as previously mentioned is brought to life by her sexy and glam outfits. Similarly, to Miss Horowitz, Maddy is seen in many matching two piece sets this ranges from Chanel’s pastel, tweed skirt suits to the 00s matching Juicy Couture velour skirt and hoodie combo. Her outfit from episode 4 (the fair) was a two-piece, cut-out pants with a crop top finished off by her hair is a sleek-high ponytail. This outfit was the perfect example of how the stylist captures Maddy’s sexy, confident personality. As an honourable mention, an outfit that established Demies’ fashion-forward character was the rainbow Louis Vuitton print sports bra with matching leggings. Overall, Maddy’s outfits captured her essence but was further put into practice through her iconic makeup looks.
The makeup artistry on Alexa was carried out by Doniella Davy who was open to Alexa’s ideas for Maddy’s looks; “Sam the creator of Euphoria, he’s really into makeup and I made like three extensive mood boards for my look for Maddy the makeup artists were so wonderful and like so collaborative so it was really fun because we got to kind of work together on each look and I would always do my own wing cause like kind of like my signature look”.
Covering Wonderland magazine, Alexa has truly captured every fashion and makeup guru’s heart. Described to have “Saved hot girl summer”, Alexa Demie really could be the Cher of the 10’s and is most certainly the ‘it girl’ of Hollywood this year and years to come.
